\u201cH\u1ecdc Marketing r\u1ed3i ra l\u00e0m g\u00ec?\u201d – \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u h\u1ecfi m\u00e0 em c\u0169ng nh\u01b0 c\u00e1c b\u1ea1n h\u1ecdc ng\u00e0nh Marketing \u0111\u01b0\u1ee3c nghe nhi\u1ec1u nh\u1ea5t t\u1eeb nh\u1eefng b\u1eadc ph\u1ee5 huynh, t\u1eeb ng\u01b0\u1eddi th\u00e2n, h\u1ecd h\u00e0ng, th\u1eadm ch\u00ed l\u00e0 t\u1eeb b\u1ea1n b\u00e8 c\u0169. Nh\u01b0ng kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ea5u ch\u1ea5m h\u1ecfi v\u1edbi h\u1ecd, m\u00e0 l\u00e0 v\u1edbi b\u1ea3n th\u00e2n em. \u0110\u00e3 kh\u00f4ng \u00edt l\u1ea7n em t\u1ef1 h\u1ecfi m\u00ecnh mu\u1ed1n l\u00e0m g\u00ec, mu\u1ed1n c\u00f4ng vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 r\u1ed3i t\u1ef1 h\u1ecfi c\u0169ng kh\u00f4ng b\u1eb1ng tr\u1ea3i nghi\u1ec7m. T\u1eeb n\u0103m hai, em quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c h\u1ecdc t\u1eadp tr\u00ean l\u1edbp, m\u00e0 c\u00f2n tham gia c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0: c\u1ed9ng t\u00e1c vi\u00ean content, c\u1ed9ng t\u00e1c vi\u00ean b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng cho m\u1ed9t cu\u1ed9c thi thu\u1ed9c CLB c\u1ee7a tr\u01b0\u1eddng, qu\u1ea3n l\u00fd fanpage,… M\u1eb7c d\u00f9 ch\u01b0a nhi\u1ec1u, nh\u01b0ng gi\u00fap em nh\u1eadn ra \u0111\u01b0\u1ee3c: m\u00ecnh th\u00edch Digital Marketing v\u00e0 mang theo mong mu\u1ed1n theo \u0111u\u1ed5i c\u00f4ng vi\u1ec7c n\u00e0y m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, v\u1edbi m\u1ee5c ti\u00eau l\u00e0 v\u1ecb tr\u00ed Manager. Nh\u01b0ng, t\u1eeb mong mu\u1ed1n \u0111\u1ebfn hi\u1ec7n th\u1ef1c l\u1ea1i l\u00e0 hai chuy\u1ec7n ho\u00e0n to\u00e0n kh\u00e1c nhau, b\u1edfi th\u1ebf gi\u1edbi c\u1ee7a Digital Marketing v\u1ed1n r\u1ea5t r\u1ed9ng l\u1edbn: SEO, SEM, Content, Ads, Website, Email,…\u00a0 \u201cM\u00ecnh ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?\u201d – lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi kh\u00f3 nh\u1eb1n v\u1edbi em.<\/p>\r\n\r\n\r\n\r\n
V\u00e0 \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi, em \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch \u1ee9ng tuy\u1ec3n v\u00e0o v\u1ecb tr\u00ed Digital Marketing Intern \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb th\u1ef1c t\u1ebf. Song song \u0111\u00f3 l\u00e0 t\u00ecm ki\u1ebfm th\u00eam nh\u1eefng b\u00e0i vi\u1ebft, nh\u1eefng kh\u00f3a h\u1ecdc c\u0169ng nh\u01b0 nh\u1eefng bu\u1ed5i chia s\u1ebb \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 trau d\u1ed3i th\u00eam cho b\u1ea3n th\u00e2n. Tuy v\u1eady, em v\u1eabn th\u01b0\u1eddng trong tr\u1ea1ng th\u00e1i loay hoay v\u00e0 b\u1ecb bao v\u00e2y b\u1edfi r\u1ea5t nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin. V\u00e0 r\u1ed3i, em v\u00f4 t\u00ecnh bi\u1ebft \u0111\u1ebfn Webinar Paths to Digital Careers th\u00f4ng qua m\u1ed9t b\u00e0i share t\u1eeb Gi\u1ea3ng vi\u00ean \u1edf l\u1edbp \u0110\u1ea1i h\u1ecdc. Em \u0111\u0103ng k\u00fd tham gia trong t\u00e2m th\u1ebf mong \u0111\u1ee3i \u0111\u01b0\u1ee3c l\u1eafng nghe nh\u1eefng chia s\u1ebb v\u1ec1 Digital Marketing, nh\u01b0ng \u0111i\u1ec1u em kh\u00f4ng ng\u1edd nh\u1eefng chia s\u1ebb t\u1eeb c\u00e1c th\u1ea7y \u0111\u00e3 v\u01b0\u1ee3t c\u1ea3 mong \u0111\u1ee3i v\u00e0 thay \u0111\u1ed5i t\u01b0 duy c\u1ee7a em r\u1ea5t nhi\u1ec1u, nh\u1ea5t l\u00e0 trong c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p, nh\u1eefng k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c. T\u1eeb nh\u1eefng chia s\u1ebb c\u1ee7a c\u00e1c th\u1ea7y, em \u0111\u00e3 hi\u1ec3u r\u00f5 th\u00eam nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb v\u1ec1 Fintech, Edtech c\u0169ng nh\u01b0 bi\u1ebft th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 Data (v\u00e0 c\u00e2u n\u00f3i \u201cWe are surrounded by data but starved for insight\u201d – m\u1ed9t s\u1ef1 th\u1eadt l\u00e0m em r\u1ea5t \u1ea5n t\u01b0\u1ee3ng. B\u1edfi khi \u0111\u1eb7t c\u00e2u n\u00f3i \u1ea5y trong qu\u00e1 tr\u00ecnh t\u00ecm ra insight kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1ea5t \u0111\u00fang, nh\u01b0ng ph\u1ea3i sau chia s\u1ebb t\u1eeb c\u00e1c Th\u1ea7y em m\u1edbi nh\u1eadn ra). V\u00e0 quay tr\u1edf l\u1ea1i ph\u1ea7n tr\u00ecnh b\u00e0y v\u1ec1 Digital Marketing c\u1ee7a Th\u1ea7y Ng\u00e3, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00ecnh b\u00e0y v\u1ec1 nh\u1eefng ki\u1ebfn th\u1ee9c, nh\u1eefng chia s\u1ebb d\u00e0nh cho entry-level nh\u01b0 em, m\u00e0 c\u00f2n d\u1ef1 \u0111o\u00e1n v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai. V\u1eady l\u00e0 sau chia s\u1ebb \u0111\u00f3, em nh\u1eadn ra h\u00e0nh tr\u00ecnh ph\u00eda tr\u01b0\u1edbc c\u1ee7a b\u1ea3n th\u00e2n c\u00f2n r\u1ea5t nhi\u1ec1u ki\u1ebfn th\u1ee9c m\u00ecnh c\u1ea7n h\u1ecdc, \u0111\u1ec3 c\u00f3 th\u1ec3 linh ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i gi\u1eefa nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c digital, v\u00e0 k\u1ecbp th\u1eddi th\u00edch nghi v\u1edbi th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi.<\/p>\r\n\r\n\r\n\r\n
Tr\u01b0\u1edbc khi k\u1ebft th\u00fac, em mu\u1ed1n g\u1eedi l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh \u0111\u1ebfn BTC v\u00e0 c\u00e1c th\u1ea7y, \u0111\u00e3 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh r\u1ea5t h\u1eefu \u00edch, gi\u00e1 tr\u1ecb. Mong r\u1eb1ng c\u00e1c th\u1ea7y s\u1ebd ti\u1ebfp t\u1ee5c t\u1ed5 ch\u1ee9c th\u00eam nhi\u1ec1u Webinar v\u1ec1 Digital Marketing \u0111\u1ec3 em c\u0169ng nh\u01b0 c\u00e1c b\u1ea1n sinh vi\u00ean kh\u00e1c c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp, c\u01a1 h\u1ed9i l\u1eafng nghe v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 con \u0111\u01b0\u1eddng m\u00ecnh \u0111ang ch\u1ecdn.<\/p>\r\n","protected":false},"excerpt":{"rendered":"