Th\u1eddi gian n\u00e0y c\u1ee7a th\u00e1ng tr\u01b0\u1edbc, em v\u00f4 t\u00ecnh \u0111\u1ecdc \u0111\u01b0\u1ee3c status tham gia webinar chia s\u1ebb v\u1ec1 digital career path, v\u00ec tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o talkshow, webinar, n\u00ean em c\u0169ng \u0111\u1ecbnh l\u01b0\u1edbt qua. Nh\u01b0ng sau \u0111\u00f3 c\u00e2n nh\u1eafc l\u1ea1i v\u1ec1 t\u00e2m l\u00fd g\u1ea7n \u0111\u00e2y c\u1ee7a em \u2013 c\u00f3 ch\u00fat s\u1ee3 h\u00e3i, lo l\u1eafng v\u1edbi th\u1eddi \u0111\u1ea1i s\u1ed1 \u2013 em \u0111\u00e3 \u0111\u0103ng k\u00fd. V\u00e0 qu\u1ea3 th\u1ef1c, webinar k\u00e9o d\u00e0i t\u1eeb 9am \u0111\u1ebfn 12pm \u0111\u00f3 \u0111em l\u1ea1i cho em nh\u1eefng gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Em ch\u00e0o th\u1ea7y v\u00e0 c\u00e1c anh ch\u1ecb. Em l\u00e0 sinh vi\u00ean n\u0103m 2 \u2013 Kinh doanh qu\u1ed1c t\u1ebf \u2013 \u0110\u1ea1i h\u1ecdc Th\u01b0\u01a1ng m\u1ea1i, \u0111ang trong qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m Digital Marketing. L\u00fd do em tham gia Webinar l\u1ea7n n\u00e0y, ngo\u00e0i vi\u1ec7c focus v\u00e0o Digital Marketing c\u1ee7a th\u1ea7y Ng\u00e3, em c\u0169ng mu\u1ed1n l\u1eafng nghe th\u00eam v\u1ec1 Digital careers \u2013 v\u00ec em ngh\u0129 gen Z b\u1ecdn em, th\u1ebf h\u1ec7 s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u1ebf gi\u1edbi sau n\u00e0y, s\u1ebd l\u00e0m vi\u1ec7c \u0111a nhi\u1ec7m, c\u1ea7n thi\u1ebft am hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng s\u1ed1 c\u1ee7a nhi\u1ec1u ng\u00e0nh ngh\u1ec1, c\u1ee5 th\u1ec3 \u1edf webinar h\u00f4m tr\u01b0\u1edbc l\u00e0 Data analytics, Business analytics, Data science, fintech, Edtech, v\u00e0 Digital Marketing.<\/p>\n\n\n\n
C\u00e1c anh ch\u1ecb kh\u00e1c \u0111\u00e3 take notes r\u1ea5t chi ti\u1ebft r\u1ed3i, do v\u1eady em s\u1ebd ch\u1ecdn l\u1ecdc m\u1ed9t s\u1ed1 notes c\u00f3 th\u1ec3 h\u1eefu \u00edch cho sinh vi\u00ean ch\u1ecdn ngh\u1ec1 nghi\u1ec7p nh\u01b0 em:<\/p>\n\n\n\n
1. SO, WHAT DO YOU NEED FOR AN ENTRY LEVEL POSITION (DA, BA, DS)<\/p>\n\n\n\n
V\u1ec1 k\u1ef9 n\u0103ng c\u1ee9ng, Data analysis s\u1ebd thu\u1ed9c top \u0111\u1ea7u k\u1ef9 n\u0103ng trong 3 ng\u00e0nh n\u00e0y, top 2 v\u00e0 3 \u0111\u1ed1i v\u1edbi DA, DS s\u1ebd l\u00e0 Programming, AI, Modeling, nh\u01b0ng v\u1edbi BA s\u1ebd l\u00e0 Modeling v\u00e0 Business strategy (17.8%). T\u1ee9c l\u00e0 v\u1edbi nh\u1eefng b\u1ea1n theo BA th\u00ec c\u0169ng \u0111\u1eebng lo qu\u00e1 khi l\u00e0 non-IT hay kh\u00f4ng qu\u00e1 gi\u1ecfi to\u00e1n, b\u1ea1n c\u00f3 t\u01b0 duy v\u1ec1 Business b\u1ea1n s\u1ebd c\u00f3 l\u1ee3i th\u1ebf theo BA. Ph\u1ea7n sau anh Thi\u1ec7n c\u0169ng n\u00f3i th\u00eam, t\u01b0 duy v\u1ec1 Business trong BA kh\u00e1 quan tr\u1ecdng, c\u00e1c ki\u1ebfn th\u1ee9c kh\u00f4ng bi\u1ebft th\u00ec c\u00f3 th\u1ec3 h\u1ecdc lu\u00f4n, nh\u01b0ng Business th\u00ec ph\u1ea3i h\u1ecdc v\u00e0 ti\u1ebfp x\u00fac trong th\u1eddi gian d\u00e0i. V\u1edbi DA, DS ch\u1eafc ch\u1eafn ph\u1ea3i gi\u1ecfi to\u00e1n. BA kh\u00f4ng c\u1ea7n gi\u1ecfi to\u00e1n, nh\u01b0ng ph\u1ea3i hi\u1ec3u thu\u1eadt to\u00e1n x\u1ea3y ra, ra th\u00f4ng tin g\u00ec \u0111\u1ec3 gi\u1ea3i th\u00edch cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n
Ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh, top \u0111\u1ea7u thu\u1ed9c v\u1ec1 SQL, Python v\u00e0 Java<\/p>\n\n\n\n
K\u1ef9 n\u0103ng m\u1ec1m, b\u1ea1n c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, t\u00f9y m\u1ed7i ng\u00e0nh m\u00e0 thi\u00ean h\u01b0\u1edbng k\u1ef9 n\u0103ng \u0111\u00f3 nhi\u1ec1u hay \u00edt<\/p>\n\n\n\n
Nh\u1eefng ng\u00e0nh li\u00ean quan \u0111\u1ebfn Data v\u1eabn lu\u00f4n l\u00e0 r\u1ea5t hot, n\u1ebfu c\u00f3 skill set ph\u00f9 h\u1ee3p th\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 apply, kh\u00f4ng nh\u1ea5t thi\u1ebft \u0111\u00fang ng\u00e0nh<\/p>\n\n\n\n
N\u1ebfu mu\u1ed1n theo BA, h\u00e3y t\u1ea1o c\u1ea3m x\u00fac khi b\u1ea1n nh\u00ecn v\u00e0o data<\/p>\n\n\n\n
(Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u00ecnh \u0111\u1ec1u c\u00f3 cap l\u1ea1i)<\/p>\n\n\n\n
2. Edtech ph\u00e1t tri\u1ec3n r\u1ea5t nhanh. K\u1ec3 \u0111\u1ebfn Blockchain, IOT cloud, AI, \u2026 c\u1ed1t l\u00f5i s\u1ebd l\u00e0 con ng\u01b0\u1eddi<\/p>\n\n\n\n
3. Trong Marketing, ng\u00e0nh c\u00f3 nhu c\u1ea7u cao nh\u1ea5t l\u00e0 Digital Marketing, Digital Account v\u00e0 Social Media (Supply < Demand).<\/p>\n\n\n\n
Why? (\u1ea3nh d\u01b0\u1edbi) => nhu c\u1ea7u cao v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c<\/p>\n\n\n\n
Digital skill and marketing knowlegdge: V\u1edbi entry level t\u1ec9 l\u1ec7 v\u1ec1 digital skills s\u1ebd y\u00eau c\u1ea7u cao h\u01a1n marketing, nh\u01b0ng n\u1ebfu \u0111\u1ec3 \u0111i theo d\u00e0i h\u1ea1n th\u00ec Marketing y\u00eau c\u1ea7u nhi\u1ec1u h\u01a1n h\u1eb3n, \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng<\/p>\n\n\n\n
Digital Marketing b\u00e2y gi\u1edd kh\u00f4ng c\u00f2n l\u00e0 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c Marketing ng\u00e0y v\u00e0o m\u00f4i tr\u01b0\u1eddng m\u1edbi. B\u1ea3n th\u00e2n Consumer Behavior \u0111\u00e3 thay \u0111\u1ed5i -> consumer kh\u00e1 l\u00e0 active. Media thay \u0111\u1ed5i. Competition thay \u0111\u1ed5i -> c\u00e1c DN c\u1ea1nh tranh b\u1eb1ng data. Tr\u00ean b\u1ee9c tranh to\u00e0n c\u1ea3nh Acquisition -> Conversion -> Retention -> Development, xu h\u01b0\u1edbng inbound Marketing s\u1ebd l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u. Nh\u1eefng job li\u00ean quan \u0111\u1ebfn inbound marketing, conversion, retention s\u1ebd r\u1ea5t c\u1ea7n trong 5 n\u0103m t\u1edbi. Trong digital marketing, c\u00f3 th\u1ec3 ads s\u1ebd g\u1eb7p v\u1ea5n \u0111\u1ec1 trong th\u1eddi gian kh\u00e1 d\u00e0i (FB hi\u1ec7n t\u1ea1i).<\/p>\n\n\n\n
Th\u1ea7y n\u00f3i v\u1ec1 ph\u1ea7n n\u00e0y kh\u00e1 nhi\u1ec1u v\u00e0 sinh \u0111\u1ed9ng (\u0111\u1ebfn kho\u1ea3ng 30 -35p), hi\u1ec7n th\u1ea7y \u0111\u00e3 upload record v\u00e0 m\u1ecdi ng\u01b0\u1eddi r\u1ea5t n\u00ean xem \u1ea1.<\/p>\n\n\n\n
4. Ph\u00e1t tri\u1ec3n s\u1ed1 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1eaft gi\u1ea3m ngu\u1ed3n nh\u00e2n l\u1ef1c, m\u00ecnh tin l\u00e0 khi m\u1ecdi ng\u01b0\u1eddi \u0111ang c\u00f3 m\u1eb7t trong group Digiforce \u0111\u1ec1u c\u00f3 tinh th\u1ea7n h\u1ecdc t\u1eadp v\u00e0 mong mu\u1ed1n tr\u1edf th\u00e0nh ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao thay v\u00ec ch\u1ec9 lo s\u1ee3 b\u1ecb \u0111\u00e0o th\u1ea3i.<\/p>\n","protected":false},"excerpt":{"rendered":"