{"id":414,"date":"2022-02-09T14:39:04","date_gmt":"2022-02-09T14:39:04","guid":{"rendered":"https:\/\/gmartek.com\/digiforce\/?p=414"},"modified":"2022-05-27T22:15:10","modified_gmt":"2022-05-27T22:15:10","slug":"su-xuong-doc-cua-facebook-va-nghe-marketing","status":"publish","type":"post","link":"https:\/\/gmartek.com\/digiforce\/su-xuong-doc-cua-facebook-va-nghe-marketing\/","title":{"rendered":"S\u1ef1 xu\u1ed1ng d\u1ed1c c\u1ee7a Facebook v\u00e0 ngh\u1ec1 Marketing"},"content":{"rendered":"\n

Tr\u1ecb gi\u00e1 c\u00f4ng ty Meta (Facebook) gi\u1ea3m g\u1ea7n 27% (230 t\u1ef7 \u0111\u00f4) trong 1 phi\u00ean giao d\u1ecbch c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u ng\u1ea1c nhi\u00ean v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi \u1edf ngo\u00e0i ng\u00e0nh Marketing. Nh\u01b0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh, \u0111\u00f3 l\u00e0 chuy\u1ec7n s\u1edbm mu\u1ed9n. M\u00ecnh \u0111\u00e3 d\u1ef1 b\u00e1o \u0111i\u1ec1u n\u00e0y t\u1eeb l\u00e2u, nh\u1ea5t l\u00e0 trong th\u00e1ng 9 v\u00e0 10 n\u0103m ngo\u00e1i trong nhi\u1ec1u b\u00e0i vi\u1ebft v\u00e0 webinar. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi trong ng\u00e0nh Marketing m\u00e0 b\u1ea1n ng\u1ea1c nhi\u00ean v\u00ec \u0111i\u1ec1u n\u00e0y th\u00ec c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 sai sai trong c\u00e1ch h\u00e0nh ngh\u1ec1, c\u1ea7n ph\u1ea3i ch\u1ea5n ch\u1ec9nh.<\/p>\n\n\n\n

Marketing, nh\u1ea5t l\u00e0 Digital Marketing thay \u0111\u1ed5i r\u1ea5t nhanh. N\u1ebfu kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i n\u00e0y th\u00ec d\u1ec5 b\u1ecb l\u1ea1c l\u1ed1i. M\u00e0 mu\u1ed1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i trong ng\u00e0nh th\u00ec tr\u01b0\u1edbc ti\u00ean ph\u1ea3i bi\u1ebft Marketing l\u00e0 g\u00ec. Nghe c\u00f3 v\u1ebb v\u00f4 l\u00fd nh\u01b0ng r\u1ea5t nhi\u1ec1u b\u1ea1n l\u00e0m \u201cmarketing\u201d m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 marketing l\u00e0 g\u00ec. Tr\u01b0\u1edbc h\u1ebft, marketing kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf x\u00edu c\u1ee7a marketing. Th\u1ee9 2, qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 c\u00f3 qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Qu\u1ea3ng c\u00e1o tr\u00ean Facebook ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf x\u00edu c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

Trong m\u1ed9t th\u1eddi gian, qu\u1ea3ng c\u00e1o tr\u00ean Facebook t\u1eebng r\u1ea5t hi\u1ec7u qu\u1ea3 do t\u00ednh n\u0103ng target \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng, v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gia t\u0103ng nhanh trong khi s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o ch\u01b0a nhi\u1ec1u. Do \u0111\u00f3, nhi\u1ec1u b\u1ea1n ch\u1ec9 c\u1ea7n bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1ee5c ti\u00eau kinh doanh nh\u01b0 b\u00e1n h\u00e0ng ch\u1eb3n h\u1ea1n. Do \u0111\u00f3, trong m\u1ed9t th\u1eddi gian d\u00e0i, bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 xem nh\u01b0 bi\u1ebft l\u00e0m \u201cmarketing\u201d. Nh\u01b0ng gi\u1edd \u0111\u00e3 kh\u00e1c x\u01b0a, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u00ean Facebook b\u1eaft \u0111\u1ea7u gi\u1ea3m, s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o qu\u00e1 nhi\u1ec1u, Facebook kh\u00f4ng c\u00f2n kh\u1ea3 n\u0103ng target kh\u00e1ch h\u00e0ng t\u1ed1t n\u1eefa (xem gi\u1ea3i th\u00edch trong b\u00e0i h\u00f4m qua). Do \u0111\u00f3, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 n\u1eefa. B\u00e2y gi\u1edd, vi\u1ec7c bi\u1ebft l\u00e0m Marketing m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac tr\u1edf n\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau trong kinh doanh.<\/p>\n\n\n\n

Trong th\u1eddi gian qua, m\u00ecnh \u0111\u00e3 gi\u00fap m\u1ed9t s\u1ed1 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh \u201cch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u2013> b\u00e1n h\u00e0ng\u201d sang m\u00f4 h\u00ecnh Intergrated Digital Marketing (IDM). R\u1ea5t nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao c\u0169ng theo h\u1ecdc c\u00e1c l\u1edbp Integrated Digital Marketing. Nhu c\u1ea7u thay \u0111\u1ed5i l\u00e0 r\u1ea5t l\u1edbn. Nh\u01b0ng c\u00e1c doanh nghi\u1ec7p n\u00e0y \u0111ang g\u1eb7p m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1 nan gi\u1ea3i: t\u00ecm \u0111\u00e2u ra nh\u00e2n s\u1ef1 bi\u1ebft l\u00e0m Integrated Digital Marketing? Nhi\u1ec1u b\u1ea1n ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i t\u1ef1 x\u1eafn tay \u00e1o l\u00ean \u0111\u1ec3 l\u00e0m. \u0110\u01b0\u01a1ng nhi\u00ean, c\u00e1c b\u1ea1n \u0111\u00f3 r\u1ea5t mong mu\u1ed1n t\u00ecm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y, \u0111\u1ec3 c\u00e1c b\u1ea1n t\u1eadp trung h\u01a1n v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty. Nhu c\u1ea7u nh\u00e2n s\u1ef1 bi\u1ebft l\u00e0m Integrated Digital Marketing s\u1ebd l\u00e0 r\u1ea5t l\u1edbn, kh\u00f4ng ph\u1ea3i ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

Trong th\u1eddi gian t\u1edbi, m\u00ecnh s\u1ebd chia s\u1ebb nh\u1eefng con \u0111\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p Digital Marketing, nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft, v\u00e0 l\u00e0m sao c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng k\u1ef9 n\u0103ng \u0111\u00f3 tr\u00ean digiforce. C\u00e1c b\u1ea1n nh\u1edb tham gia v\u00e0o nh\u00f3m \u0111\u1ec3 \u0111\u00f3n xem, v\u00e0 r\u1ee7 th\u00eam b\u1ea1n b\u00e8 cho \u0111\u00f4ng vui nh\u00e9.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u1ecb gi\u00e1 c\u00f4ng ty Meta (Facebook) gi\u1ea3m g\u1ea7n 27% (230 t\u1ef7 \u0111\u00f4) trong 1 phi\u00ean giao d\u1ecbch c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u ng\u1ea1c nhi\u00ean v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi \u1edf ngo\u00e0i ng\u00e0nh Marketing. Nh\u01b0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh, \u0111\u00f3 l\u00e0 chuy\u1ec7n s\u1edbm mu\u1ed9n. M\u00ecnh \u0111\u00e3 d\u1ef1 b\u00e1o \u0111i\u1ec1u n\u00e0y t\u1eeb l\u00e2u, nh\u1ea5t l\u00e0 trong th\u00e1ng 9 v\u00e0… Continue reading S\u1ef1 xu\u1ed1ng d\u1ed1c c\u1ee7a Facebook v\u00e0 ngh\u1ec1 Marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careerpaths","tag-careerpaths","entry"],"yoast_head":"\nS\u1ef1 xu\u1ed1ng d\u1ed1c c\u1ee7a Facebook v\u00e0 ngh\u1ec1 Marketing - digiforce<\/title>\n<meta name=\"description\" content=\"Ch\u1ecdn ngh\u1ec1 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng, c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau: t\u00e0i ch\u00ednh, m\u00f4i tr\u01b0\u1eddng, \u0111\u1ed3ng nghi\u1ec7p, k\u1ef9 n\u0103ng, th\u1eed th\u00e1ch, \u0111am m\u00ea, l\u1ed1i s\u1ed1ng \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gmartek.com\/digiforce\/su-xuong-doc-cua-facebook-va-nghe-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ef1 xu\u1ed1ng d\u1ed1c c\u1ee7a Facebook v\u00e0 ngh\u1ec1 Marketing - digiforce\" \/>\n<meta property=\"og:description\" content=\"Ch\u1ecdn ngh\u1ec1 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng, c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau: t\u00e0i ch\u00ednh, m\u00f4i tr\u01b0\u1eddng, \u0111\u1ed3ng nghi\u1ec7p, k\u1ef9 n\u0103ng, th\u1eed th\u00e1ch, \u0111am m\u00ea, l\u1ed1i s\u1ed1ng \u2026\" \/>\n<meta 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